Known for its strong, authentic and whole image, Pilsner Urquell wanted to show its artisanal side with merchandise reflecting its brand.
Using raw materials such as wood, leather and denim, aprons and patio umbrellas were created in order to be distributed to a clientele looking outside the box.
The result is young and daring, all the while respecting the notoriety and trendy personality of the brand.
Ready?